Urban Real Estate Surpasses $500M in Sales as Buyers Move Early to Beat Market Boom

Urban Real Estate has launched into 2025 with formidable momentum, securing over 600 property transactions worth more than $500 million since January. This performance reaffirms the agency’s leadership in New South Wales’ most competitive growth corridors and strengthens its status as the state’s premier project marketing agency for land and new home sales.

“Urban Real Estate was founded on the belief that we could do real estate differently—strategically, transparently, and with a long-term view,” said Christopher Lowry, Founder and Managing Director. “This year’s early results show that our approach is working. Buyers trust us to guide them through the market with foresight and confidence.”

According to Lowry, the current market dynamics are creating urgency among buyers. “We’re seeing clients act now, ahead of expected interest rate drops and price increases,” he explained. “They understand that waiting could cost more later. Our teams are ready and positioned to help them make those timely moves.”

With 15 offices already active across NSW and three new openings on the horizon—two in the Hunter and one in north-west Sydney—Urban’s geographic expansion continues to follow infrastructure investment and housing demand. Each new location is strategically placed to serve high-growth communities with a full-service model that spans acquisition, sales, and property management.  “Our growth has always been about more than volume,” said Lowry. “It’s about precision—targeting where demand is emerging, and then offering local knowledge, tailored service, and unmatched project marketing expertise.”

Urban’s “paddocks to property management” philosophy is now supported by a thriving property management portfolio of more than 1,800 homes. Clients benefit from a seamless journey- from the moment they purchase land to the ongoing management of their assets.  “Our long-standing builder partnerships are a cornerstone of our business,” Lowry added. “We help deliver high-value outcomes on major developments, not just by selling stock, but by helping shape thriving communities.”

Under Lowry’s leadership, Urban Real Estate has grown from a niche operation to a dominant force acrossNSW, now celebrating more than 21 years in business. With over 8,100 properties sold since 2019 – worth $6 billion, and $1.3 billion in assets under management, the firm is entering 2025 with bold ambitions and a clear growth mandate.

The company is also committed to community and culture, with more than 60% of its workforce being women, and a significant portion of its leadership team comprised of female professionals. “We don’t just lead in sales – we lead in values,” Lowry said. “Our people are our strength, and our culture is what sets us apart.”

Looking ahead, Urban is targeting a 15% increase in market share this year, supported by office expansion, digital innovation, and deeper client engagement across NSW growth corridors.

“We’re not just selling homes—we’re building futures,” Lowry concluded. “And that’s the Urban difference