The Hills District in Sydney is increasingly recognised as one of the most business-friendly areas in Greater Sydney. With its growing population, modern infrastructure, and strong sense of community, the region has become a magnet for entrepreneurs, startups, family-run enterprises, and large companies alike.
Business hubs like Norwest and Castle Hill have evolved into vibrant commercial centres, housing a diverse mix of industries, from cafés and fashion boutiques to IT consultancies, beauty clinics, real estate agencies, and corporate headquarters. The opening of the North-West Metro and access to major motorways like the M2 and M7 have enhanced connectivity, further strengthening the region’s business appeal.
A Business Landscape on the Rise
Local businesses in the Hills thrive due to a unique blend of opportunity and lifestyle. Residents prefer to shop, dine, and work close to home, which supports a ‘live local, support local’ economy. Initiatives like community markets, networking events, and local business expos add momentum by giving visibility and foot traffic to small business owners. The Hills Shire Council’s Local Business Directory and its collaborations with business chambers have also played a positive role.
But while the Hills is undoubtedly a great place to run a business, local entrepreneurs believe there is still room for growth and greater support.
What the Council Can Do Better?
Streamline Processes and Cut Red Tape
Small businesses often face bureaucratic hurdles when it comes to permits, signage approvals, outdoor seating, and event hosting. A simplified online portal or “one-stop shop” for all local business approvals would save time and reduce frustration for new and existing business owners.
Invest in Affordable Co-working & Innovation Hubs
There is a growing demand for affordable office and co-working spaces, especially for startups, creatives, and remote workers. More council-supported innovation hubs or shared spaces in Norwest or Castle Hill could encourage collaboration and business innovation while reducing overheads for small businesses.
Address Parking & Accessibility Challenges
Access to some commercial centres like Castle Towers or Norwest Business Park can be difficult during peak hours. More well-managed parking options, local shuttle services, r improved pedestrian-friendly design could ease customer access and increase footfall.
Promote Local Businesses through Council Channels
While events like the Orange Blossom Festival and local markets are great platforms, the council can do more year-round to promote local businesses through newsletters, social media, and targeted campaigns (e.g., “Shop Hills Local”). A local loyalty program or digital “Hills Business Pass” could also be introduced to incentivise local spending.
Launch Business Incubator Programs
To encourage innovation and entrepreneurship, especially among youth and women, the council could offer incubator or accelerator programs in partnership with local universities, business mentors, and industry experts.
Encourage Collaboration with Schools and Training Centres
By building connections between schools, TAFEs, and local businesses, the council can foster internship opportunities, apprenticeships, and real-world learning that benefits both students and employers.
Empowering Women Entrepreneurs
One example of grassroots empowerment in the Hills is the work being done by Women In Business (https://empoweredbwb.com/wib/ ) a platform I started with Alpana Srivastava, which is dedicated to supporting, uplifting, and promoting women entrepreneurs.
Through networking events, workshops, expos and business showcases, we have created a space where women can connect, collaborate, and grow their ventures with confidence. From first-time business owners to experienced professionals re-entering the workforce, Women In Business offers visibility, mentorship, marketing opportunities, and a strong support network, empowering women to turn their ideas into sustainable businesses.
Our initiatives not only enrich the local economy but also contribute to a more inclusive, vibrant business ecosystem in the Hills District. Collaborations with other organisations, community leaders, and media platforms have further extended the reach and impact of our work.
The Hills Has the Potential to Be a Benchmark
The Hills District already has the foundations to be one of Sydney’s leading entrepreneurial regions. The sense of community, high standard of living, and access to a skilled local workforce provide a competitive edge. But as the area continues to grow and evolve, so must the support systems. By listening to the real needs of local business owners and taking proactive, business-friendly measures, The Hills Shire Council can further elevate the region into a benchmark for suburban business success, not just in Sydney, but across Australia.
