Australia’s most trusted brands have been revealed, and once again hardware powerhouse Bunnings Warehouse has claimed the top spot. The latest national trust rankings show Australians continuing to place strong confidence in value-focused retailers, while trust in the country’s major supermarket chains has taken a significant hit.
According to the latest quarterly survey by Roy Morgan, Bunnings has held the title of Australia’s most trusted brand for two consecutive years. The retailer has now maintained its lead for eight straight quarters, cementing its reputation as one of the nation’s most dependable brands.
Close behind Bunnings were discount supermarket Aldi in second place and budget retail giant Kmart Australia in third. The continued dominance of these retailers highlights Australians’ growing preference for affordability and perceived value during a period of ongoing cost-of-living pressures.
Australia’s largest bank, Commonwealth Bank, also climbed the rankings to fourth place — its highest position ever. The improvement reflects a broader recovery in trust across the banking sector, with Westpac, Bendigo Bank, and National Australia Bank also improving their standings.
Roy Morgan CEO Michele Levine said stronger regulation of the banking sector had played a key role in rebuilding public confidence. She pointed to reforms introduced following the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, with the final recommendations implemented in 2023 helping restore trust in financial institutions.
While several sectors saw improvements, Australia’s supermarket giants faced a sharp reputational blow.
Supermarket leader Woolworths Group was ranked the most distrusted brand in the country, with rival Coles Group not far behind in fourth place. Both companies are currently facing legal action from the Australian Competition and Consumer Commission, which alleges the supermarkets misled consumers with promotional pricing campaigns such as “Price Dropped” and “Down Down”.
The court proceedings have intensified scrutiny on supermarket pricing practices at a time when grocery costs remain a major concern for Australian households.
Telecommunications also continues to struggle with public trust. Optus ranked as the second most distrusted brand, following a series of high-profile crises including its 2022 cyberattack and a nationwide triple-zero outage in 2025.
Social media giant Facebook was ranked the third most distrusted brand, reflecting ongoing concerns around privacy, misinformation, and the influence of major tech platforms.
The research also highlighted rising scepticism toward global technology companies such as Google, Microsoft, OpenAI, and Tesla, alongside growing distrust of fast-fashion giants Temu and Shein.
Overall, the rankings reveal a clear divide in Australian consumer sentiment: trusted brands tend to be those delivering affordability and reliability, while companies embroiled in controversies, outages, or pricing disputes are rapidly losing public confidence.
